Testimonials
Weber Shandwick Worldwide (tech-practice feedback):
- I love the tech media intelligence especially -- can't get that anywhere else. That stuff makes us look really smart and on top of tech media trends.
- Lots of our staff listen to the teleconferences on a regular basis.
- I visit the site about 3-5 times a month and usually try to either attend myself or have someone on our team attend the teleconferences. Additionally, the commentary and other insight that you forward around I always read and find very helpful. It's been a wealth of information and insight. Obviously, I'm a big fan of it. :-)
Todd S. Defren, Principal, SHIFT Communications:
"The value that SWMS brings to the PR industry is incalculable. Their contacts, credentials and counsel make for an unparalleled combination. Any agency or in-house communications group will benefit from talking to Sam Whitmore about how to better compete for market- and mindshare."
Waggener Edstrom Worldwide (comments following an SWMS in-house presentation):
- Very relevant – our work is changing daily and Sam’s comments and insight were great.
- Sam provided many resources and innovative ideas for what we can do to influence editors and increase coverage.
- Great current anecdotes. I can take these and use them. Great insight.
- Sam is very authentic. Lots of news you can use.
- I listen to his teleconferences religiously.
Lou Hoffman, Founder, The Hoffman Agency:
"Using the valet service as a "sanity check" on new business has value. But I continue to be impressed with the thinking that comes out of the ongoing SWMS emails. There's nothing like it in the industry."
Stephanie Schulman, Edelman Public Relations:
"Sam Whitmore's Media Survey has made a huge difference in the way that my team and I are able to approach the media. We’ve expanded relationships with hard to reach, top-tier reporters and editors that have been and continue to be very important agents for our clients. Sam is able to anticipate the questions that any high level PR professional would ask of each individual reporter and I am eager to continue participating in the teleconferences to enhance my knowledge of the technology media and capabilities to serve all our clients at Edelman."
Chris Carleton, Principal, CHEN PR
Your insights re: how best to manage our outreach to "traditional" media vis-à-vis bloggers for our recent (client) rollout @ DEMO. It was spot-on...We were able to secure visibility in places like the WSJ and CNET as well as Engadget and Gizmodo.
Megan Boyaval, Account Manager, Corporate Ink Public Relations:
Your insight is exactly what we were looking for. Thank you for responding so quickly, and with such detail. We look forward to tapping you again!
