You Won't See This Elsewhere

We're not fire-breathing newshounds, but yes, we do break stories now and again. At heart we consider ourselves to be tech media analysts: studious about tech content, wise to how tech PR can leverage it, and well-connected with the influencers who create it.

We love the empirical approach. Take, for example, our January 2006 PDF series that scrutinized 600 unsolicited e-mail pitches. (Click on the image to the left.) It was CES season and the reporters were deluged with requests to meet the client or attend the exclusive party. Some of these pitches were good and we said so, providing valuable takeaways. But we also took a painstaking top-level look at how many pitches were sent in HTML versus text, how many led with a salutation, how many had a legitimate news hook, and how many came from vendors as opposed to agencies. And we study tech editorial in the same painstaking way.

We publish our news, research and analysis on the Sam Whitmore's Media Survey web site, furnishing your organization with a site-licensed log-in and password. We also cheerfully send our content directly to you via e-mail the moment it's published. We'll need your e-mail addresses for that, but we share them with no one. Ever.

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