Weber Shandwick Worldwide (tech-practice feedback):
- I love the tech media intelligence especially -- can't get that anywhere else. That stuff makes us look really smart and on top of tech media trends.
- Lots of our staff listen to the teleconferences on a regular basis.
- I visit the site about 3-5 times a month and usually try to either attend myself or have someone on our team attend the teleconferences. Additionally, the commentary and other insight that you forward around I always read and find very helpful. It's been a wealth of information and insight. Obviously, I'm a big fan of it. :-)
Todd S. Defren, Principal, SHIFT Communications:
"The value that SWMS brings to the PR industry is incalculable. Their contacts, credentials and counsel make for an unparalleled combination. Any agency or in-house communications group will benefit from talking to Sam Whitmore about how to better compete for market- and mindshare."
Waggener Edstrom Worldwide (comments following an SWMS in-house presentation):
- Very relevant – our work is changing daily and Sam’s comments and insight were great.
- Sam provided many resources and innovative ideas for what we can do to influence editors and increase coverage.
- Great current anecdotes. I can take these and use them. Great insight.
- Sam is very authentic. Lots of news you can use.
- I listen to his teleconferences religiously.
Lou Hoffman, Founder, The Hoffman Agency:
"Using the valet service as a "sanity check" on new business has value. But I continue to be impressed with the thinking that comes out of the ongoing SWMS emails. There's nothing like it in the industry."
Chris Carleton, Principal, CHEN PR
Your insights re: how best to manage our outreach to "traditional" media vis-à-vis bloggers for our recent (client) rollout @ DEMO. It was spot-on...We were able to secure visibility in places like the WSJ and CNET as well as Engadget and Gizmodo.
Megan Boyaval, Account Manager, Corporate Ink Public Relations:
Your insight is exactly what we were looking for. Thank you for responding so quickly, and with such detail. We look forward to tapping you again!
