Valet Research and Consulting
SWMS valet research and consulting is as unique as your agency, your company or your clients. After nine years of service, we've learned to be as personal as we are authoritative. Consider us a go-to tool when you're under the gun. Hours of non-billable consulting are part of your paid annual subscription; they are there to use when you need them. If you need more, they are available at an hourly rate.
We approach all our valet rearch and projects from an editor's perspective, diving into:
- Tech Media Trends & Insights. Example: why aren't editors buying a certain buzzword?
- Inside Info on Publications & Editors. Example: How does Forbes.com get along with the magazine staff?
- New-Business Pitches. Examples abound of our analysis giving an edge to the eventual winner.
- Client Positioning & Expectation Management. Sometimes it helps when an independent party says it.
- Edit Opps & Strategies. Example: Which will be the key election-coverage themes and how can we get our story told within those articles?
We don't conduct media audits. But if we say so ourselves, we are quite resourceful and have a proven track record of helping our subscribers achieve their objectives.
Perhaps this is a good time for you to hear from our subscribers.
