Paul Gillin and The New Influencers
Paul Gillin has written a terrific book entitled "The New Influencers: A Marketer's Guide to the New Social Media." Books often don't seem relevant in this RSS-driven world of ours, but I strongly recommend this one to anyone trying to divine the big picture in 21st century communications. I'm about a third of the way through the book so far but already can tell it's a winner. I began reading it on a jetBlue flight from Oakland to Long Beach and was disappointed that the flight wasn't longer. When's the last time you wished your flight was longer?
I just interviewed Paul Gillin at http://www.b2bmarketingpodcast.com
The interview is free to listen to at the site or download and requires no registration.
Posted by: Greg Grimer | July 27, 2007 at 08:26 AM