SWMS Tech Media This Week: A Fresh Approach to Custom Publishing
Take a look at MuniWireless.com. It's fronted by blogger Esme Vos, recognized as an expert in the emerging field. It's got a clean look, ample advertising, an event series or two -- even a freshly posted commentary from tech industry legend Bob Frankston. The site looks like the work of a top-tier trade publisher, but MuniWireless.com is a custom web title produced by little-known Microcast Communications. This week on the SWMS Tech Media This Week podcast (6:54), Microcast VP (and former Ziff Davis editor) Joe Panettieri describes Microcast's strategy for spotting and dominating new tech publishing segments that larger publishers seem to be missing.
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