Yesterday I grabbed some sashimi with Jay Habegger, the guy who sold Bitpipe to TechTarget. His new business is designed to help people who can't find TFM. Consumers will like being able to visit a site like this, fill in some registration information and download the manual they need RIGHT NOW to solve their problem. Manufacturers will like having fresh, accurate information on who owns their products, and who might be ready for an upgrade.
The name of Jay's company is Most Effective Media. He hopes it is.