About Sam Whitmore's Media Survey

SWMS: Access, Answers for Tech PR

Sam Whitmore's Media Survey analyzes tech editorial to help tech PR pros get better results. We scrutinize the work of business and trade reporters, bloggers and broadcasters. We study social media as an amplifier of tech coverage. Because we ourselves are journalists, we spot trends and opportunities others don't.

No tech PR pro has time to read, watch and analyze it all -- not when the clients demand so much in a billable-time environment. That's why our subscribers say we make them smarter and more effective under the gun.

See below to learn how SWMS delivers the access and insight for maximum tech PR success.

SWMS Valet Consulting

Tech PR may face challenges as an industry, but you have challenges of your own. And we're here to help. SWMS subscribers turn to us for:

• pitch analysis
• inside info on reporters and bloggers
• outlets for contributed content
• spotting new targets in a beat
• client expectation management
• research for new-business RFPs
• much more

We treat all SWMS valet consulting dialogs as confidential. A generous, fixed number of hours come bundled with your annual subscription.

SWMS: Tech Edit Spotlights

SWMS Tech Edit Spotlights are 30-minute drill-downs on trends and tools that today's tech PR pros must master. We take requests on topics, do the research and then present. What topic can we research for you?

 

SWMS News & Analysis

Tech media analysis and perspective you'll find nowhere else. We reverse-engineer what runs. It's so much easier to pitch, armed with a template of what already works.

 


   

SWMS Editorial Teleconferences

Up close with an influencer you and your clients care about, each week, for 30 minutes. Ask questions. Listen and learn. Our rich-media Camtasia playbacks keep all the insights always available, 24/7.

 

SWMSTweet -- our Private Twitter Stream

Tech media news bulletins, augmented SWMS analysis delivered instantaneously. It's a great way to keep tethered to your SWMS newswire all through the work week.

 

The SWMS Facebook Group

Tech media news, gossip, community, fun - subscribers only!

 

Testimonials

Weber Shandwick Worldwide (tech-practice feedback):

• I love the tech media intelligence especially -- can't get that anywhere else.  That stuff makes us look really smart and on top of tech media trends. 
• Lots of our staff listen to the teleconferences on a regular basis.
• I visit the site about 3-5 times a month and usually try to either attend myself or have someone on our team attend the teleconferences. Additionally, the commentary and other insight that you forward around I always read and find very helpful. It's been a wealth of information and insight. Obviously, I'm a big fan of it. :-)

Todd S. Defren, Principal, SHIFT Communications:

"The value that SWMS brings to the PR industry is incalculable. Their contacts, credentials and counsel make for an unparalleled combination.  Any agency or in-house communications group will benefit from talking to Sam Whitmore about how to better compete for market- and mindshare."

Waggener Edstrom Worldwide (comments following an SWMS in-house presentation):

• Very relevant – our work is changing daily and Sam’s comments and insight were great.
• Sam provided many resources and innovative ideas for what we can do to influence editors and increase coverage.
• Great current anecdotes. I can take these and use them. Great insight.
• Sam is very authentic. Lots of news you can use.
• I listen to his teleconferences religiously.

Lou Hoffman, Founder, The Hoffman Agency:

"Using the valet service as a "sanity check" on new business has value. But I continue to be impressed with the thinking that comes out of the ongoing SWMS emails. There's nothing like it in the industry."

Chris Carleton, Principal, CHEN PR

Your insights re: how best to manage our outreach to "traditional" media vis-à-vis bloggers for our recent (client) rollout @ DEMO. It was spot-on...We were able to secure visibility in places like the WSJ and CNET as well as Engadget and Gizmodo.

Megan Boyaval, Account Manager, Corporate Ink Public Relations:

Your insight is exactly what we were looking for. Thank you for responding so quickly, and with such detail. We look forward to tapping you again!