A rising number of young professionals don't enjoy working on the Bay Area's Peninsula, based on recent conversations we've had with four different tech media organizations. Each of the four recently opened second offices in or near San Francisco primarily to attract new employees and please the ones they already have.
"The Peninsula" refers to the communities between San Jose and San Francisco along and between Highway 101 and Interstate 280. The older folks like the Peninsula because they usually own homes there, with lawns and driveways and backyards for the kids. The younger unmarried seem to prefer nightlife and each other. And they can sleep late and still beat their traffic-frazzled boss to the office.
Although I'm not that young, my colleagues and I fall squarely into the camp of professionals that are thrilled that our agency opened a second office in SF two years ago. We have different reasons for living in the City (and it's not necessarily nightlife, I'm married with a kid on the way -- maybe it's the restaurants and the fact that I don't need a car). I regularly take CalTrain down to our main office for facetime with my penninsula coworkers, but, given the choice, a seven-minutes Vespa ride to Porero Hill is hard to beat.
Posted by: Juan | June 21, 2007 at 02:47 PM
Serves me right for generalizing, Juan... :-)
How do you like your Vespa? Ever been to vespaquest.com?
Posted by: Sam Whitmore | June 22, 2007 at 02:21 PM
Sam, the Vespa brings a smile to my face every morning, especially on the rare San Francisco summer day like today. I used to read the VespaQuest blog and the other official blog, but I believe thy've both since been discontinued. I can't be sure if this coincided with Rubel's departure from CooperKatz.
Posted by: Juan | June 22, 2007 at 02:26 PM